Sales not Marketing
July 12th, 2006[ General ]
Tom reminds us it’s about sales NOT marketing. It’s interesting that sales has taken on that dirty word status. The idea that marketing’s fine but whatever you do, don’t sell me something.
[ General ]
[ General ]
July 13th, 2006 at 12:06 pm
I think like everything else, we love putting labels on things and sticking them is come kind of a classification or box if you will. Sales markets the value of a product with the outcome being an exchange and marketing the value of a product with the outcome being interested in an exchange. I think I agree with Tom but in an odd way. Sales maybe takes the experience one step further? Sales generally seems to relate to an emphasis on the exchange of the product for say cash vs. where marketing places more emphasis on the just the product itself. I think they are pretty interchangeable though. I don’t know that you could argue that there one can’t live without the other. There would be no marketing if there were no sales and I don’t think you can sell without a marketing message in the sale.
What the heck was I talking about again?
-bob
(a marketing manager who generally has a dislike for the obesity of both these things on earth today)