faq.

Perfect, I want to work with you. What I do is not focused solely on companies building consumer software products. In short order, we’ll no longer refer to companies as software companies, they’ll just be companies as every business will become reliant on software.

Sounds exciting and scary. I would love to engage and learn more about your current service and the product you’re contemplating! Now is the time I can help best.

I have no idea, I should ask my previous customers that. The only risk to you is your time on that day. You pay $1999 $999 engagement fee but that’s not at risk as your last engagement is always 100% refundable, no questions asked.

Sounds interesting. I’d love to engage and hear what you’re considering developing. It’s never too early.

I don’t have houses in LA, Paris, and Vail. Are you feeling strong my friend?

No idea. I don’t have a board or a boss so I’m not the best person to ask. I have faith in you, you have this! If you need my invoice to say “Founder Coaching” or “Executive Spa Retreat” just let me know?

We likely will, that is often the case. Sometimes we need another day the following week or we may decide that I come back in a month’s time. We should know all of that by the end of our first engagement. Today, you can only buy one engagement at a time.

My engagements are on-site with you and your team. I don’t do remote work but I do travel. I work in the Toronto to KW corridor. I travel to other cities as well. If you are not in my area but would like to work with me, drop me a line. I’m happy to plan a trip if we can find a few companies in your area that want to work with me.

I will need 1 to 3 hours with you (founder or lead) and ideally have your core team available for me to pull them into meetings during the day as needed. We will work mostly through one on one meetings. Obviously we will work around your team’s schedule but the more you can clear their day, the more flexible we can be.

You and your team are executing. My intent is to deliver insights with an eye to execution. I will work to get your team thinking differently to enable them to execute on your vision faster. If, when, and how you execute on them is your decision and responsibility. In some cases teams take 6+ months to consume and leverage a day’s insights. In other cases I’m back in your offices the following week to dig in deeper on a particular thread that we started pulling on.

Well it’s certainly possible that you are my black swan and I’m unable to offer you much value. The refund offering, however, isn’t intended to address the “well that wasn’t worth it situation”. The real value of our engagements is only realized if my insights are acted on. These engagements are ultimately partnerships with you and your team. In the case that you choose to never act on what we learn together then I’d prefer not to be paid.